multiyork tqp were appointed to improve media efficiency and develop a sales and showroom expansion program. Analysis of Multiyork customer data provided insufficient information to plan effectively. Consequently a classification program was introduced, using Acorn Lifestyles to identify brand strengths and weaknesses. We found Multiyork's customer base was skewed to the more affluent lifestyle groups, prompting re-evaluation of all showroom catchment areas and media use. Geo-demographic data analysis was used to identify existing showroom sales potential and new site locations. Additionally a showroom tracking system was introduced to monitor sales and media performance by postcode sector. |
During our association, Multiyork expanded their showrooms from 15 to 35 locations. Sales turnover increased from £10m to £23m. |