tqp strive to produce media solutions that sell effectively, efficiently and build brand equity.
We believe as business advisors, albeit with specialist skills, that any form of promotional expenditure must drive business forward in some way. Better still against set criteria.
In other words advertising results matter! And that advertisers require viable returns on advertising media investment.
To assist advertiser evaluation of effective media work, we have designed a range of criteria against which media solutions can be compared - r.v.m.
These criteria are summarised below
- is the selected medium relevant?
- are we sufficiently visible?
- have we achieved maximum exposure for the campaign timing?
It is these benchmarks that ensure our clients media campaigns achieve...
relevant media visibility, maximised